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Video integration in a full-page magazine ad

Axa Insurance launched quite an exciting integration with iPhone as a video player and a magazine ad as a background layout.

I’d bypass QR code and let viewer send a picture of the ad by MMS to an email address. There it’d be automatically recognized and replied would be sent with link to a video.

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Branded iPhone game shines in popularity

To capitalize on popular TV ad Barclaycard  created interactive experience accessible via iPhone game.

Barclaycard Waterslide

Barclaycard Waterslide

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