Let's make a salad..on Facebook
Cheese brand Athenos Feta decided to promote idea of healthy summer eating on Facebook. A person submits his or her salad recipe with feta cheese as necessary ingredient that is both healthy and very yummy. You can share your recipes with your friends and people who installed the application.
As a result brand's page has 60 000 followers and its sales went up by 9% in the last 3 months. Also, bloggers outside of Facebook wrote 160 posts with brand mentioned as ingredient. You can see recipes and add your very own on page of Athenos Feta.