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Cheese brand Athenos Feta decided to promote idea of healthy summer eating on Facebook. A person submits his or her salad recipe with feta cheese as necessary ingredient that is both healthy and very yummy. You can share your recipes with your friends and people who installed the application.
As a result brand's page has 60 000 followers and its sales went up by 9% in the last 3 months. Also, bloggers outside of Facebook wrote 160 posts with brand mentioned as ingredient. You can see recipes and add your very own on page of Athenos Feta.
Just yesterday we updated one of our portfolio cases and uploaded branded games that you can now almost safely play at work. The client was Kraft Jacobs Suchard's instant coffee brand Jacobs 3 in 1. It wasn't just games that we developed. We setup a community site where visitors could register and post their content: text and photos to participate in prize draws.
- Nov 06, 2009
- SK
- Branded games, apple, Barclaycard, downloaded applications, flash game, gameplay, interactive experience, iphone, online games, social networking sites, user generated videos
To capitalize on popular TV ad Barclaycard created interactive experience accessible via iPhone game.
Barclaycard Waterslide
