With the launch of Transformers 3 (by the way, great IMAX experience, though not much substance, as noted by Salon.com and NY Times critics), world wide web is experiencing the onslaught of mini robots vying for control over sites.
What you have to do is to install bookmarklet from the site http://www.tf3webwars.com/ . Then you visit any site you wish to claim for your side and click on the bookmark. From a browser window side a transformers comes out shooting at you. When it's being dealt with by your, at first light later powerful, weapons you either claim a website for your side or help decrease the influence of the opposition.
Checkout video showing how it's done