Here's great infographics on a typical daily and weekly activities of users on the Facebook. A few observations: weekly engagement rates are double that of daily rates: 20% comment daily on friends' photos but 46% comment at least 1-2 times a week. Is that because there photos friends post are not engaging enough, or because of frequency of visits of an average user?
This summer we have seen plenty of campaigns with QR codes. Recent one is from Diesel: you visit a Diesel's store, scan QR code next to an item you like, and click on like button on the mobile Facebook page. That's pretty much it. Check this video: