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News and updates

QR code to deliver personalised voice greeting

Here's a great case of integrating a QR code for content creation, discovery and digital product delivery.

The idea was to add a personal message to a gift, purchased at JCPenny store. Long gone a hand-written cards added to wrapped gifts! New technology offers an extra benefit of adding your voice message. You first scan a QR code, visit mobile page, enter your phone number and receive a phone call. During the call you're prompted to record personal greeting message.

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Interactive movie for Range Rover Evoque

There's great interactive experience that I'd like to share with you. It's a movie with multiple not just endings but complete stories. And it's your choices that determine what kind of Range Rover model, exterior and interior is suited for you.

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How to test your website will handle many simulanteous visitors

There's a great service LoadImpact.com  that allows high-load testing of your website. According to latest research from Akamai, visitors can hardly wait more than 6-7 seconds for site to load.

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Transformers charge into web wars

With the launch of Transformers 3 (by the way, great IMAX experience, though not much substance, as noted by Salon.com and NY Times critics), world wide web is experiencing the onslaught of mini robots vying for control over sites.

What you have to do is to install bookmarklet from the site http://www.tf3webwars.com/ . Then you visit any site you wish to claim for your side and click on the bookmark. From a browser window side a transformers comes out shooting at you. When it's being dealt with by your, at first light later powerful, weapons you either claim a website for your side or help decrease the influence of the opposition.

Checkout video showing how it's done

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Trends for 2011 from JWT

Gaming mechanics is going to be integrated into shopping experience. Now, that'd require tagging every item some specific unique code. It's already been happening for quite some time in mobile 'scratch-and-win' campaigns. But those campaigns run in cycles, not continuously. Would marketers change from sales campaigns mindset to consumption as game? Fanta brand is already doing it here in the UK. But is it applicable for every brand?

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Most expensive domain names

The Economist has put together a list of most expensive domains sold. Too bad the it did not research return on investment (ROI) for the buyers. By glancing at sex.com it does not seem to generate daily fortune to its owner.

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