Heinz promotes its new bottle via QR and text-and-win
I've learned about a sweepstakes activity that promotes its new PlantBottle(TM),supposedly 30% of is made from plants. Sounds good. What I like, besides the products environment friendly, is that it allows people with all kinds of phones to participate in sweepstakes.
You can either scan a QR code or text PLANT to a shortcode: whichever options suits you better. Either way, you'll have to answer several questions to get your chance to win one of the eco-friendly prizes. Yes, mobile page looks good and has more branding than simple text-messaging. And either way customer data is collected.