Beat that box with Uniqlo
Uniqlo is a company that's not afraid to test unorthodox interactive ideas. One is a clock widget embeddable into a webpage. It's simple but aesthetically pleasing application with Japanese girls dancing. The widget was installed to around 250 000 unique pages and was viewed at least 100 million times.
Now Uniqlo cam up with funky and easy to use beat box application — just choose and mix sound bites. Here's my mix.
What's more, Uniqlo is launching a screensaver for mobile phones and a widget for social networking sites.
I think it's an excellent campaign that inspires users. And its success is a indicator that if you try to be bold, you can score big.