During August and September 2009 we provided services for promo campaign of Rexona (women's deodorant). After receiving the assignment from the client (a marketing services agency GetFresh Ltd) we needed only 5 days to adapt our interactive campaign registration solution to the particular requirements of the project.

All registrations made by participants via any channel (SMS, phone, Internet) were collected in single database. On behalf of the client we were sending out customised text messages to the opted-in participants. Client had access to real-time data of campaign progress.

We have created an promo code registration widget, which could be placed within any webpage (as well as banner ad).